Stelrad radiators – the finishing touch in boutique homes

The Avenue in Ross-on-Wye is arguably the most desirable area of this riverside town in rural Herefordshire, yet the contemporary style of these nine quite excellent homes is something very different for a town that is a ‘tad’ conservative.

But clever design, excellent use of materials and the retention of the beautiful mature trees, for the full length of this development, allows these exceptional new build homes to blend in perfectly with their impressive, if more staid neighbours.

And the heating system is as impressive as everything else about these excellent four detached houses, three majestic apartments and two exquisite lodges – that form The Avenue development. As is common in new build developments these days, the properties benefit from the latest high efficiency condensing boilers that power the underfloor heating on the ground floor, and traditional radiators on the upper floors – although traditional is a bit misleading. The designers of these homes have plumped for high quality Compact with Style radiators from Stelrad in the bedrooms and on the landings, and attractive tubular chrome finish towel rails in the wet rooms and en-suite bathrooms. Compact with Style radiators are slimline, flat fronted, minimalistic radiators with horizontal folds that match other elements of the décor. Increasingly, particularly in upper market quality new homes, the use of decorative and designer radiators is taking over from the stock in trade steel panel radiators that were until a few years ago, the standard answer to the functional heating role in virtually all new build homes.

Joint Chief Executive of Freeman Homes – Luke Freeman, who are responsible for The Avenue development says the selection of radiators is as important as any other component of these stunning new homes: “The selection of radiators had to be right. So much thought and care has gone into these homes that we were not prepared to devalue the overall ambience of the homes by settling for anything less than the best – and Stelrad’s Compact with Style met the requirements perfectly. We’re very happy with them and the impression they make and initial feedback from customers and potential purchasers has been extremely favourable.”

“Compact with Style is just one of the many premium radiators we offer in the Stelrad range,” says Sarah Baker, Marketing Communications Manager for the leading radiator manufacturer in the UK. “The design of the radiators compliments the intense feeling of spaciousness in these homes – with the four bedrooms, all with en-suites, spread over the first and second floors, designed to benefit from as much light from the outside as possible. Large rooms, benefitting from radiators that cope perfectly with the heating demand from well insulated homes designed to be as energy efficient as possible. They’re a perfect match.”

Full details of the Compact with Style radiators and the rest of the impressive range of Stelrad radiator designs can be found at

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